Business Mailing List Marketing

The UPS Store and U.S. Postal Service Team up to Promote Small Business

Retail Outlets Offering Affordable Direct Mail Program from Print to Distribution

September 22, 2011 10:00 AM Eastern Daylight Time - SAN DIEGO - The UPS Store ® (NYSE:UPS) and the U.S. Postal Service® are working together to provide small businesses with a new, cost-effective direct mail program.

“By working with the U.S. Postal Service, The UPS Store franchise network now provides one convenient destination for the small business community to effectively and efficiently communicate with their target audiences.”

By identifying geographic areas by city, neighborhood or a specified distance from their businesses, the U.S. Postal Service’s Every Door Direct Mail™-Retail (EDDM Retail™ or EDDM-R) service allows small businesses to advertise to every delivery address in their target markets without the need for a mailing list.

“When it comes to marketing, it is important for small businesses to make it local,” said Stuart Mathis, president of Mail Boxes Etc., Inc., franchisor of The UPS Store. “By working with the U.S. Postal Service, The UPS Store franchise network now provides one convenient destination for the small business community to effectively and efficiently communicate with their target audiences.”

The EDDM-R program allows small business customers to work with their local The UPS Store center to print and distribute high-quality direct marketing pieces to every address in a designated neighborhood.

“With the assistance of their local The UPS Store center, the customer does not have to worry about the process,” said Tom Bellino, co-owner of multiple The UPS Store franchises in Chicago, who recently completed a 20,000 direct mail piece for Simon’s Shine Shop. “We offer standard sizes, handle the bundling, completion of the documentation and coordination with the local post office.”

And to make print marketing even easier, through Oct. 10, small business owners can maximize their message with “3 FOR ALL,” a The UPS Store promotion giving customers 30 percent off the purchase of three eligible products, including printing on direct mail postcards. More information, including a list of eligible products, is located on The UPS Store Facebook page.

The UPS Store centers help with the logistics of running a small business, including mailboxes with a real street address, packing and shipping services and professional printing services such as: color and black-and white prints; binding; lamination; finishing, and folding. Customers can select from a variety of print products, including presentations, flyers and brochures, business cards, menus and more. Participating locations also offer online printing and wide-format printing.

For more information on The UPS Store products or services, or to find a location near you, please visit www.theupsstore.com/logistics.

With more than 4,700 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, print and business service centers throughout the U.S., Puerto Rico and Canada. In the U.S. and Puerto Rico, The UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P. For additional information on The UPS Store, including information on franchise opportunities for opening a The UPS Store location*, visit www.theupsstore.com.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes™. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service™ has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

*This is not an offer of a franchise. Any franchise offer is made only after a Franchise Disclosure Document has been provided.

Contacts
MBE, a UPS company
Brandon Olson, 858-455-8846
bolson@mbe.com
or
US Postal Service
Patricia Licata, 202-268-2783
patricia.licata@usps.gov